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Introducing

What Pack

Discover your signature style

Curate your own

One Backpack.
Multiple Customisable Zones.
Endless Possibilities.

One Backpack.
Multiple Customisable Zones.
Endless Possibilities.

Choosing a style that fits your way of life and style is essential.
Our vision is straightforward: a single backpack with many personalities and possibilities. We achieve this through a unique level of modularity, setting us apart from the rest.

It's personal.
And it should be.

Your pack, your way, your story.

Dynamic Lifestyle

In a modern world with modern minds, adaptability is key.

The ideal solution for urban nomads. Whether you’re a dreamer or a hustler, our backpack has got you covered. With its unique modular design, you can now curate a backpack that is truly yours. Its versatility and style make it the perfect companion for your everyday escapades.

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One for the trendsetters, makers, explorer alike.

Design & Build

Specifications

Specs

Width (w): 28 cm
Height (h): 43 cm
Depth (d): 12-16 cm

Volume: 14-17 L
Weight: 1.3 kg

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The main compartment consists of one neoprene laptop slot that can fit up to a 15″ MacBook Pro, one document slot that holds A4 papers, one zip pocket that is able to fit an A5 notebook and two elastic mesh pockets that will fit smaller items such as a mouse, power bank, wet wipes or hand sanitiser. Lined with a smooth fleece material, you can attach velcro accessories for further customisation. There are also six loops (three on each side) that run along the sides of the back panel. These loops work with the extension straps (Base Kit) to secure loose items when needed.

Features

Subtle but thoughtful.

Our design may be minimalistic, but it doesn’t mean we have to compromise.

logo-what-id

IDentify your backpack

Not just a pretty face, we have also added a quirky element to What Pack called What ID. All original What Pack comes with a passive serialised NFC identification chip. Using an NFC-enabled smart device, you will be able to check product authenticity, retrieve product information, updates, as well as care instructions.

The displayed images are approximately 95% accurate depictions of the final product, having undergone numerous enhancements throughout the course of development. The inception of this concept dates back to 2017, and it has been evolving ever since. We are in close collaboration with our partners to bring this vision to life, and we are now reaching the concluding phases of prototyping. If you resonate with the notion of having a uniquely curated backpack as a staple, we invite you to remain with us as we embark on the final steps to materialise this concept.

3D Printing Technology: Our primary equipment comes from Prusa Research, complemented by quality filaments produced by Prusa Research, Fillamentum, and Filament PM. Our parts are printed using PETG and CPE HG 100 materials, ensuring suitability for everyday urban activities. It’s important to note that these components are not designed for usage in challenging or harsh environments.

This information is current as of 5 Aug 2023.

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