Curate your own
One Backpack.
Multiple Customisable Zones.
Endless Possibilities.
One Backpack.
Multiple Customisable Zones.
Endless Possibilities.
Choosing a style that fits your way of life and style is essential.
Our vision is straightforward: a single backpack with many personalities and possibilities. We achieve this through a unique level of modularity, setting us apart from the rest.
Pack Face
We knew this had to be something that befits different occasions, so we have created a swappable face system, which we would like to call Pack Face — an interchangeable front piece of the backpack. This smart piece creates the freedom to shift, change and explore as you swap between occasions, seamlessly adapting to your mood, personality, or lifestyle.
Our flagship collection – the Monochrome Series comprises four purpose-built Pack Faces. Minimalistic yet functional, our classy Pack Faces will have no problem keeping up with your day.
Casual Face
Great for daily commute, leisure and urban downtime. Compact features for on-the-go, perfect for the weekend and simple pleasures.
- #MonochromeSeries
Work Face
Sleek with thoughtful organisation. Clean aesthetics with business in mind, perfect for the everyday hustle.
- #MonochromeSeries
Active Face
Dedicated “air zone” for sports gears, employ the extension straps to the exterior for additional items.
- #MonochromeSeries
Travel Face
Simple portable features that make exploring easy and efficient with an additional three litres of volume for a comfortable journey.
- #MonochromeSeries
Custom Zone #2
Shoulder Strap
The swappable faces are also complemented by a swappable Shoulder Strap system. This means you’re not limited to just the appearance of the backpack; you can also tailor the comfort and functionality according to your preferences. Whether you need a shoulder strap that’s more padded for heavier loads or one that complements a sleek and stylish look, our swappable Shoulder Strap system offers you even more personalisation options, ensuring that every aspect of your backpack suits your unique lifestyle.
The Monochrome Series offers you a choice between 2 Shoulder Strap options, and we have exciting plans to bring even more options in the future.
Chic Shoulder
Clean and sleek. Perfect for those seeking a more stylish and sophisticated appearance.
- #MonochromeSeries
Utility Shoulder
Durable and functional, featuring MOLLE-compliant attachment points. Ample padding provides optimal comfort, even for heavier loads.
- #MonochromeSeries
Custom Zone #3
Quality + Custom Hardware
In addition to renowned hardware, our product takes a bold leap by integrating 3D printing technologies. This fusion offers a host of advantages. It grants enormous design flexibility, facilitating rapid iterations. This innovative approach concurrently promotes sustainability by minimising waste and offering enhanced customisation possibilities.
What Pack is put together using quality and leather-free materials. To accommodate our distinctive Pack Face feature, we have also employed a custom-made, water-repellent zipper.
Quality Hardware
In regions of the backpack that experience the highest levels of stress, we utilise premium and top-quality hardware to ensure utmost durability. Our backpacks are designed to effectively manage your arsenal of urban equipment, providing the reliability and sturdiness you need for your daily endeavours.
- Duraflex
- SBS Zippers
3D Printed Components
Our 3D-printed components are strategically employed in regions experiencing light to moderate stress levels, and they are meticulously designed to ensure optimal strength. While they are not indestructible, they are well-suited for everyday activities. Our design files will be open-sourced upon launch, enabling makers to print or modify them according to their preferences.
- PETG*
Accessories
Base Kit
Our base kit includes an assorted selection of clever accessories that we believe will enhance convenience in numerous scenarios.
Padding Pouch
Measuring 20cm(W) x 13cm(H). This handy pouch adds convenience by holding IDs, cards, and cash. Easily accessible, it allows you to grab essentials on the go, eliminating the need to carry the entire backpack.
- #BaseKit
Multi-Purpose Strap
Our versatile multi-purpose strap consists of two parts. Employ it as a waist strap for heavier loads, or convert it into a jacket or scarf holder during your travels.
- #BaseKit
Extension Strap
Included in our Base Kit are 2 Extension Straps, designed for versatile internal and external tie-down applications. Each strap can extend up to a maximum length of 45cm.
- #BaseKit
It's personal.
And it should be.
Your pack, your way, your story.
Dynamic Lifestyle
In a modern world with modern minds, adaptability is key.
The ideal solution for urban nomads. Whether you’re a dreamer or a hustler, our backpack has got you covered. With its unique modular design, you can now curate a backpack that is truly yours. Its versatility and style make it the perfect companion for your everyday escapades.
One for the trendsetters, makers, explorer alike.
Design & Build
Specifications
Specs
Width (w): 28 cm
Height (h): 43 cm
Depth (d): 12-16 cm
Volume: 14-17 L
Weight: 1.3 kg
The main compartment consists of one neoprene laptop slot that can fit up to a 15″ MacBook Pro, one document slot that holds A4 papers, one zip pocket that is able to fit an A5 notebook and two elastic mesh pockets that will fit smaller items such as a mouse, power bank, wet wipes or hand sanitiser. Lined with a smooth fleece material, you can attach velcro accessories for further customisation. There are also six loops (three on each side) that run along the sides of the back panel. These loops work with the extension straps (Base Kit) to secure loose items when needed.
Features
Subtle but thoughtful.
Our design may be minimalistic, but it doesn’t mean we have to compromise.
IDentify your backpack
Not just a pretty face, we have also added a quirky element to What Pack called What ID. All original What Pack comes with a passive serialised NFC identification chip. Using an NFC-enabled smart device, you will be able to check product authenticity, retrieve product information, updates, as well as care instructions.
The displayed images are approximately 95% accurate depictions of the final product, having undergone numerous enhancements throughout the course of development. The inception of this concept dates back to 2017, and it has been evolving ever since. We are in close collaboration with our partners to bring this vision to life, and we are now reaching the concluding phases of prototyping. If you resonate with the notion of having a uniquely curated backpack as a staple, we invite you to remain with us as we embark on the final steps to materialise this concept.
3D Printing Technology: Our primary equipment comes from Prusa Research, complemented by quality filaments produced by Prusa Research, Fillamentum, and Filament PM. Our parts are printed using PETG and CPE HG 100 materials, ensuring suitability for everyday urban activities. It’s important to note that these components are not designed for usage in challenging or harsh environments.
This information is current as of 5 Aug 2023.