We’ll be right back

Introducing The What Brand – the newest and most exciting addition to the urban backpack market. At the forefront of our product line is the Urban Pack (aka What Pack) – the ultimate in personalisation and functionality. With a range of customisable options, the Urban Pack is designed to meet the unique needs and styles of every individual. Join us on this journey as we redefine what it means to have a truly personal urban backpack.

THE WHAT BRAND