Your gear, your way, your story.
The What Brand
Designed in Singapore
Chris
Co-Founder
Ed
Co-Founder
Our journey began in 2017 and has been truly remarkable. From humble beginnings as a solo venture to blossoming into a vibrant team, from sketching ideas on bedroom floors to exploring supplier factories abroad, we have faced and overcome many challenges along the way. After almost three years of dedicated efforts, our vision is beginning to take shape. Each step we have taken has brought us closer to our goal, and the excitement is palpable as we near completion. Although the road ahead may present new challenges, our determination to forge ahead remains unwavering. Each accomplished milestone and every ounce of support we receive fuels and ignites our passion and motivates us to persevere. If you share our passion and drive, we warmly invite you to join us on this extraordinary journey. Together, we can create something truly special.
Our Design Ethos
Simple
•
Sexy
•
Smart
Simple,
Sexy
& Smart
At the heart of our brand’s design philosophy is a strong passion for seamlessly integrating innovative ideas into our everyday lives. With a growing team encompassing a diverse range of talents in design and technology, we are wholeheartedly devoted to creating sleek, desirable, and purposeful products that push the boundaries of modern gear, one stitch, one piece, one personality at a time.
The Enthusiast Program
Does True Love Exist?
A special initiative designed for those who are genuinely passionate about our products and feel a deep connection to them. Stay tuned for more details!
Coming Soon
CAREER
Let's Tinker Together
Do you have a passion for product design, technology, functional creativity, and everything in between? If so, we could be a perfect fit. We’re constantly seeking like-minded individuals to join us on this exciting journey. Be a part of our team and help create something truly extraordinary! Stay tuned to this page for upcoming job opportunities.
Coming Soon