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Our Aspiration

Premium gear for the ultimate urban lifestyle

Born in Singapore

The What Brand

Our journey began in 2017 and has been truly remarkable. From humble beginnings as a solo venture to blossoming into a vibrant team, from sketching ideas on bedroom floors to exploring supplier factories abroad, we have faced and overcome many challenges along the way. After almost three years of dedicated efforts, our vision is beginning to take shape. Each step we have taken has brought us closer to our goal, and the excitement is palpable as we near completion. Although the road ahead may present new challenges, our determination to forge ahead remains unwavering. Each accomplished milestone and every ounce of support we receive fuels and ignites our passion and motivates us to persevere. If you share our passion and drive, we warmly invite you to join us on this extraordinary journey. Together, we can create something truly special.

Our Design Ethos

Simple

Sexy

Smart

Simple,

Sexy

& Smart

At the heart of our brand’s design philosophy is a strong passion for seamlessly integrating innovative ideas into our everyday lives. With a growing team encompassing a diverse range of talents in design and technology, we are wholeheartedly devoted to creating sleek, desirable, and purposeful products that push the boundaries of modern gear, one stitch, one piece, one personality at a time.

Coming Soon

The Enthusiast Program

A special initiative designed for individuals who are truly passionate about our products. Check back here for more details.

Coming Soon

Career

Do you share our passion? Join our team and be part of something exciting! We are constantly seeking talented individuals to join us on this thrilling adventure. Keep an eye out for job opportunities, which will be posted here.

Premium gear for the ultimate urban lifestyle

GEAR

Coming Soon

EDC

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EDC

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GEAR

Coming Soon

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