IDentify your backpack.

Not just a pretty face, we have also added a quirky element to What Pack called What ID. All original What Pack comes with a passive serialised NFC identification chip. Using an NFC-enabled smart device, you will be able to check product authenticity, retrieve product information, updates, as well as care instructions.

"What ID" is still actively in development.

If you have any questions or concerns about “What ID” or its features, you may want to reach out to for more information.

The What Brand