# The What Brand > Gear Beyond Utility ## Posts - [What Pack receives iF Design 2026 Design Concept Award](https://what.com.sg/article-short/what-pack-receives-if-design-2026-design-concept-award/) - [[ID] iF DESIGN AWARD 2026](https://what.com.sg/whatid/v-tqs4o5xs/) - [Strap Keeper - Scented](https://what.com.sg/item-3dprint/strap-keeper-scented/) - [Key Clip](https://what.com.sg/item-3dprint/key-clip/) - [Gated D Ring](https://what.com.sg/item-3dprint/gated-d-ring/) - [Crafting Tomorrow: The Love Affair with 3D Printing Technology](https://what.com.sg/article-short/crafting-tomorrow-the-love-affair-with-3d-printing-technology/) - [TWB- 50% Off](https://what.com.sg/promo-code/twb-50-off/) - [Melody - 100% Off](https://what.com.sg/promo-code/melody-100-off/) - [Aff - Ed (SG)](https://what.com.sg/affiliate/aff-1/) - [Melody - Free Shipping](https://what.com.sg/ticker/melody-free-shipping/): Melody – FREE shipping for SG orders. Limited time only. - [Melody](https://what.com.sg/item/melody/) - [What Pack](https://what.com.sg/item/what-pack/) - [Quote - An 1](https://what.com.sg/quote/quote-an-1/) - [Quote - YSL 1](https://what.com.sg/quote/quote-ysl-1/) - [Quote - Diane von Furstenberg 1](https://what.com.sg/quote/quote-diane-von-furstenberg-1/) - [Quote - Edith Head 1](https://what.com.sg/quote/quote-edith-head-1/) - [Quote - Miuccia Prada 1](https://what.com.sg/quote/quote-miuccia-prada-1/) - [Quote - Coco 1](https://what.com.sg/quote/quote-coco-1/) - [Shipping](https://what.com.sg/policy/shipping/) - [Privacy Policy](https://what.com.sg/policy/privacy-policy/) - [Terms of Use](https://what.com.sg/policy/terms-of-use/) - [Warranty](https://what.com.sg/policy/warranty/) - [Return & Refund](https://what.com.sg/policy/return-refund/) - [Christopher Ong](https://what.com.sg/vcard/christopher-ong/) - [Edwin Tay](https://what.com.sg/vcard/edwin-tay/) - [[ID] Edwin Tay](https://what.com.sg/whatid/v-xtul7a2n/): This content is password-protected. To view it, please enter the password below. Password: - [10 Essential Gears for the Ultimate Urban Lifestyle](https://what.com.sg/article-short/10-essential-gears-for-the-ultimate-urban-lifestyle/): Living in the city can be fast-paced, exciting and challenging all at once. To make the most of the urban lifestyle, it is essential to have the right gear to keep up with the demands of city living. In this short read, we will explore the 10 essential gears that every urban dweller needs. - [Black: The Enduring Appeal of the Ultimate Colourway](https://what.com.sg/article-short/black-the-enduring-appeal-of-the-ultimate-colourway/): Fashion trends come and go, but some things never go out of style. In this short read, we will explore the enduring appeal of black and why it remains such an important colour in the world of fashion. - [The Convenience Of Having A Backpack](https://what.com.sg/article-short/the-convenience-of-having-a-backpack/): A backpack is a great option for urban dwellers, as it offers convenience and practicality while still looking great. In this short read, we will explore the convenience of using a backpack in urban settings. - [5 Backpack Brands that are Both Stylish and Functional](https://what.com.sg/article-short/5-backpack-brands-that-are-both-stylish-and-functional/): Backpacks are no longer just functional items for carrying your belongings but have also become fashion statements. With so many brands to choose from, it can be overwhelming to decide which one to go for. - [Brand Info](https://what.com.sg/brand/brand-info/) - [5 Singapore Startups that Began from Crowdfunding](https://what.com.sg/article/5-singapore-startups-that-began-from-crowdfunding/) - [Cancellation & Re-launching!​](https://what.com.sg/notice/notice-relaunch/) - [The 'What Pack' Can be Switched Up According to Needs](https://what.com.sg/article-el/the-what-pack-can-be-switched-up-according-to-needs/) - [This "Chameleon" Backpack with Modular Fascia Can Shapeshift to Suit Your Various Needs](https://what.com.sg/article-el/this-chameleon-backpack-with-modular-fascia-can-shapeshift-to-suit-your-various-needs/) - [Lo zaino 4 in 1 che cambia faccia in base all'occasione](https://what.com.sg/article-el/lo-zaino-4-in-1-che-cambia-faccia-in-base-alloccasione/) ## Pages - [3D Printed Add-ons](https://what.com.sg/3d-printed-add-ons/): This content is password-protected. To view it, please enter the password below. Password: - [TWB](https://what.com.sg/twb/): Redirecting you to content - [PROMO](https://what.com.sg/promo/): This content is password-protected. To view it, please enter the password below. Password: - [Promo - Management](https://what.com.sg/promo/promo-management/): This content is password-protected. To view it, please enter the password below. Password: - [[WIP] Look Book V2](https://what.com.sg/wip-look-book-v2/): This content is password-protected. To view it, please enter the password below. Password: - [Home](https://what.com.sg/): The What Brand - [About Us](https://what.com.sg/about-us/): The What Brand Designed in Singapore Chris Co-Founder Ed Co-Founder Our journey began in 2017 and has been truly remarkable. From humble beginnings as a solo venture to blossoming into a vibrant team, from sketching ideas on bedroom floors to exploring supplier factories abroad, we have faced and overcome many challenges along the way. After almost three years of dedicated efforts, our vision is beginning to take shape. Each step we have taken has brought us closer to our goal, and the excitement is palpable as we near completion. Although the road ahead may present new challenges, our determination to […] - [GEAR](https://what.com.sg/gear/): THE WHAT BRANDGEAR - [EDC](https://what.com.sg/edc/): THE WHAT BRANDEDC - [What Pack](https://what.com.sg/gear/what-pack/): iF Design Award 2026 Introducing What Pack Learn More What Pack Notify Me What Pack Notify Me Modular Design One Backpack.Multiple Customisable Zones.Endless Possibilities. One Backpack.Multiple Customisable Zones.Endless Possibilities. Choosing a style that fits your way of life and style is essential.Our vision is straightforward: a single backpack with many personalities and possibilities. We achieve this through a unique level of modularity, setting us apart from the rest. Pack Face Shoulder Strap Custom Hardware Accessories Pack Face Custom Zone #1 Pack Face Signature Concept We knew this had to be something that befits different occasions, so we have created a […] - [Contact Us](https://what.com.sg/contact-us/): Contact Us We’re always happy to hear from you. Whether you have a question about our products or services, need help with an order, or just want to say hello, don’t hesitate to get in touch. You can reach us by filling out the contact form below. We’ll do our best to get back to you as soon as possible. Thank you for your interest in our company. - [What ID - Verify](https://what.com.sg/wid/): Checking serial number Redirecting in one moment… - [What ID](https://what.com.sg/what-id/): IDentify your backpack. Not just a pretty face, we have also added a quirky element to What Pack called What ID. All original What Pack comes with a passive serialised NFC identification chip. Using an NFC-enabled smart device, you will be able to check product authenticity, retrieve product information, updates, as well as care instructions. “What ID” is still actively in development. If you have any questions or concerns about “What ID” or its features, you may want to reach out to for more information. Back to Home - [Melody](https://what.com.sg/edc/melody-music-inspired-bag-holder-bag-charm/): Melody Music-inspired bag holder / charm Take a closer look Melody Buy Melody Buy Hitting the Right Note Deeply inspired. Carefully crafted. A meticulously crafted and functional accessory, it’s the ideal gift for music lovers, fans, enthusiasts, and makers alike. The perfect finishing note to complement their ensemble. BAG HOLDER Surprisingly Tough No moving parts. Melody is CNC-machined from a solid block of Aluminium, ensuring exceptional durability. Despite its compact size, Melody can support up to 25 kg of load. BAG CHARM Subtle Elegance The lightweight design offers a sleek and minimalistic aesthetic. The matte sandblasted finish adds a subtle […] - [Bio](https://what.com.sg/bio/): Website Articles About Us Shop Follow us @thewhatbrandsg - [Articles](https://what.com.sg/articles/): Articles ## Optional - [Agent (MCP protocol)](websites-agents.hostinger.com/what.com.sg/mcp) [comment]: # (Generated by Hostinger Tools Plugin)